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Behind The Brand Lab


Sophie Mathews is an all-round sports woman, founder and CEO of ORIGINAL BRAND LAB. With in depth knowledge of multiple industries and their entire start-to-finish processes, she consults, connects and writes for some of the world’s leading action sports, lifestyle and mainstream brands. Over the years, Sophie has developed a proven marketing strategy and content distribution formula that guarantees longevity to any campaign and investment.

Tom Court is professional kiteboarder and CEO of Ripslix, a video production company with an extreme view on the world. Co-founder of ORIGINAL BRAND LAB, he has consulted and created for some of the world's largest brands, designed and developed new action sport products, re-imagined destinations and nurtured national markets through sport.

Tom and Sophie travel the world both individually and together with their respective careers and blend their skills, talents and combined 5 million distribution network with their supporting brands and partnerships across multiple platforms and industries. This is ORIGINAL BRAND LAB.


Creating the Magic

- Original Brand Lab